Campaign performance, spend and pipeline contribution connected, current and visible across every channel and market.

BI Book removes one of marketing’s greatest headaches by connecting your marketing tools, CRM and finance systems into one live analytics environment. See what’s driving pipeline, where budget is working hardest and how marketing activity connects to closed revenue – without ever having to manually craft a reporting slideshow again.

Built for marketing leaders and demand generation teams who need more than platform-native dashboards.

BI Book is a strong fit for marketing directors, heads of demand generation and growth leads in organisations of 50 employees and above, where marketing data is spread across multiple platforms and connecting spend to revenue requires manual work. If any of these sound familiar, this page is for you.

Campaign performance data is located in separate ad platforms, your CRM and your analytics tool, with no single consolidated view
Connecting marketing spend to pipeline contribution and closed revenue requires manual effort every month
You can’t easily compare performance across channels, campaigns or markets in one place
Marketing attribution is inconsistent; different people use different models and get different answers
You report to leadership on marketing performance using data assembled the night before
Budget allocation decisions are based on incomplete data rather than full-funnel visibility
You operate across multiple markets or business units with no consolidated marketing view

Full-funnel marketing analytics, from first touch to closed revenue.

BI Book connects your marketing platforms, CRM and finance data to give your marketing team a single, reliable view of performance across every channel, campaign and market.

Campaign and channel dashboards

Live dashboards pulling from your ad platforms, email tools, analytics and CRM. Impressions, clicks, leads, opportunities and revenue in one place, without a manual data pull before every review.

Marketing attribution

Connect marketing activity to CRM pipeline and closed revenue using consistent attribution models. Move beyond last-touch and understand which channels, campaigns and content are genuinely contributing to growth.

Spend and ROI tracking

Actual marketing spend against budget by channel, campaign and market, connected to pipeline and revenue outcomes. Know your cost per lead, cost per opportunity and return on marketing investment in real time.

Multi-market reporting

Marketing performance across geographies, business units and product lines in a single dashboard. Compare markets, spot what’s working in one region and understand whether it should be replicated elsewhere.

We are connected to your marketing ecosystem.

BI Book will help you deal with the marketing ecosystem hassle by connecting all of the systems you use into a single, easy-to-use analytics hub.

See all integrations

From fragmented data to full-funnel clarity.

One view of spend, pipeline contribution and closed revenue across every channel
Consistent attribution across campaigns, channels and markets; same model, same answer
Real-time campaign performance without a manual data pull before every review
Connected marketing spend linked to CRM pipeline and finance actuals automatically

Your marketing stack and CRM, finally in the same picture.

Connect your marketing systems
We connect BI Book to your ad platforms, email tools, web analytics, CRM and any other marketing data sources. Pre-built connectors cover Google, Meta, LinkedIn, HubSpot, Salesforce and more.
Build your marketing data model
Your channel taxonomy, campaign structure, attribution model and reporting dimensions are mapped into the BI Book data layer. Consistent definitions across every platform.
Deploy your marketing dashboards
Pre-built marketing dashboards go live on your data. Campaign performance, channel mix, spend vs budget, pipeline contribution and revenue attribution, configured for your structure from day one.
Connect to CRM and finance
Marketing activity connects to CRM pipeline and ERP revenue figures, giving you the full picture from first touch to closed revenue in one environment.

See your full marketing picture in one place.

We’ll connect to your marketing systems and CRM and show you what your dashboards could look like with live, attributed data. A demo takes 30 minutes and is built around your specific channels and markets.